I spent over 20 years leading some of the world’s most iconic brands—Johnnie Walker, Equinox, SoulCycle, BLADE and Fountain Life. I worked tirelessly to climb my way up to the C-Suite, and get another step closer to... someone else's dream.
Until I got a major wakeup call. I was riding a CitiBike home down Fifth Avenue in Manhattan when a bus—with no prior indication—cut into my lane. The next thing I knew, I was lying in the middle of the road. My leg was shattered with crushed bones sticking out of my skin. I couldn’t feel anything. And for a brief moment, I wasn’t sure ifI was still alive.
That moment broke me—and woke me up. I started to ask different questions. Not "What’s next on the ladder?" but "Why did this happen?” and “What have I been ignoring?"
I began listening to my body's signals, and this strange thing happened. Everything started to flow into my life right when I needed it.
I want to help you unlock the mindset and roadmap you need to start a business you love—for you, your family and the people you'll serve.
→ Uncover the subconscious fears, beliefs, and inherited patterns keeping you stuck
→ Articulate your purpose
→ Define a "delusional" vision that feels deeply aligned
→ Identify 2–3 tidal wave actions that build real momentum
→ Boldly move before you’re “ready”
→ Sharpen your focus as you go
→ Reinforce unshakable belief in your vision
→ Learn to trust your intuition and make decisions with clarity and confidence
→ Get comfortable pushing through your fear
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