From the C-Suite to Clarity

For over 20 years, I built some of the world’s most iconic brands — Johnnie Walker, Stella Artois, Equinox, SoulCycle, BLADE, and Fountain Life.

On paper, my career looked exceptional. I climbed the corporate ladder with discipline and ambition, becoming Chief Marketing Officer by the time I turned 40.

With each new title and milestone, I expected deeper fulfillment. I didn’t find it—because I wasn't operating from my own purpose. I was too busy chasing other people's dreams.

The wake-up call that changed everything

In 2021, riding a CitiBike in Manhattan, a bus cut into my lane.

The next thing I knew, I was lying in the middle of Fifth Avenue. My leg didn’t look or feel like mine. My body was in shock. I couldn’t feel anything. I couldn’t remember anything.

That moment broke me — and changed the trajectory of my life. It forced a deeper question: What am I not listening to?

That question sent me on a journey of self-discovery. I learned to listen to my inner compass. When I stopped forcing my path, life began to flow. And my purpose became undeniable.

The work I do today

My mission is to teach others what I had to learn the hard way: how to listen to and answer their calling instead of chasing someone else's definition of success.

Today, I work with high-achieving executives who are outwardly successful but internally restless, seeking clarity and courage for their next chapter.

My work bridges the strategic rigor of my years as a Chief Marketing Officer with the deeper inner work that transformed my life — forming a methodology for a purpose-driven second act, built on alignment and confidence.

The beliefs I don’t compromise on

01

Your purpose has been calling you - and only you can hear it.

02

If the path ahead is clear, it isn't yours. Have faith.

03

You have to get out of your head and into your body.

04

Your potential is limited only by the narratives and beliefs you've created.

05

You'll always be more successful doing what you love than tolerating a job for the paycheck.

06

You are both the problem and the solution. That should feel empowering.

The FLOW Wheel

This proven framework moves through four stages, guiding your leaders to clarity through resistance into momentum.
  • Flow: Identify moments of alignment from your past. Start noticing the pull of your purpose in your everyday life.
  • Fear: Feel the resistance that inevitably comes up when you start thinking bigger. Sit with it. Move through it.
  • Faith: Strengthen belief in your vision. Remember that if the path were clear, it wouldn't be yours. Know that it's all happening for you.
  • Focus: Take bold and scary steps toward your vision. Clarity is built through momentum. This is where the magic happens.
Testimonials

When leaders stop swimming upstream and master their own current

“Working with Roisin has been genuinely transformative.

She’s not only an exceptional coach, but her background in executive leadership roles gives her insight into workplace dynamics that feels deeply grounded in reality. Her advice isn’t theoretical. It’s practical, nuanced, and clearly shaped by real experience. She helped me shift how I operate, not just what I do.

If you’re looking for coaching that is both strategically sophisticated and exquisitely human, Roisin brings that blend in ways that others simply cannot.”

Jillian Tessler
Chief Operating Officer

“Since working with Roisin, I have absolute confidence and faith in myself to pursue what I believe to be my calling.

Roisin connects energetically with her clients and forms an authentic bond.

I feel like she is now part of my success story.”

Marc Rostant
Purpose-Driven Deal Advisor & Executive Coach, ex-CEO
“I needed clarity in both my personal and professional life, and something about Roisin’s journey resonated with me.

Investing in her support was one of the best decisions I’ve made. In just a few months, I regained my confidence, learned to manage my anxiety, and got out of my own way. I now feel more aligned, open, and clear on my direction.

I’m incredibly grateful for the experience and highly recommend her. I can absolutely see myself working with her again in future chapters of my life.”
Rafaela Rivera
Head of Events and Business Operations

“Roisin is the coach I didn’t know I needed — and exactly the one I needed.

She showed up at a pivotal career moment and has helped me clarify and pressure-test a vision that’s unlocking my next chapter. She’s a joy to work with, deeply perceptive, and fearless about calling out the patterns that keep you stuck.

I feel more confident than I have in years and genuinely energized by what we’re building together.”

Lisa Roytman
Marketing Strategy Leader

“Working with Roisin has been truly eye-opening. Her energy is magnetic, and she genuinely cares about your growth. She shows up 100%, but it’s up to you to do the work.

What makes this experience so powerful is that it’s not just about achieving goals – it’s about uncovering your true desires and understanding the “why” behind your actions.”

Anastasiia Mann
Founder & CMO, Muse Groupe

“As a founder, you’re constantly navigating uncertainty – but having Roisin as an advisor has been a game-changer. She brings strategic clarity, deep marketing experience, and a level of intuitive insight and wisdom that’s rare in business and has been transformational.”

Wilma Basta
Founder, Sordoe, Inc

“Roisin saw something in me I hadn’t yet seen in myself. Through her mentorship, I not only found my voice as a leader, but also discovered my purpose. I wouldn’t be in the position I’m in today without her guidance – and I still turn to her for advice on both business and life.”

Christiana Weller
Vice President of Marketing, BLADE

Become who your life has been preparing you to be.

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Executive Transformation Coach